Director - CRM

Description:

Role: CRM Director.

Location: Hyderabad.

Experience: 15+ Years.

Job Summary:

The RTM / TPM / CRM Director P2 will lead strategic technology initiatives across Route-to-Market (RTM), Trade Promotion Management (TPM), and Customer Relationship Management (CRM) domains.

The role focuses on driving digital transformation through advanced analytics, AI-driven solutions, and data integration across merchandising, product information management (PIM), and image analytics functions.

This position requires strong technical expertise across Oracle / SQL Server, .NET, Azure Data Lake, Salsify, Salesforce, and AI Image Recognition (YOLO)- combined with business understanding of merchandising, retail execution, and customer engagement processes.

Key Responsibilities:

- Lead the design and implementation of integrated RTM, TPM, and CRM solutions supporting commercial and merchandising operations.

- Oversee technology architecture and system integration across Oracle, SQL Server, .NET, and Azure ecosystems.

- Drive adoption of AI Image Recognition (YOLO) and Salsify for image analytics and product information management.

- Partner with business stakeholders across marketing, sales, and supply functions to align digital initiatives with commercial goals.

- Govern data flow, quality, and analytics within Azure Data Lake to ensure consistent business reporting and insights.

- Manage vendor relationships, ensuring high-quality delivery, compliance, and operational excellence.

- Build and mentor a cross-functional team to support ongoing system enhancements and capability development.

- Drive innovation and continuous improvement through automation, data-driven insights, and new technology adoption.

Technical & Functional Skills:

- Database: Oracle, SQL Server.

- Technology Stack: .NET, Azure Data Lake, Salesforce.

- AI & Analytics: YOLO (AI Image Recognition), Salsify (PIM).

- Business Expertise: Route-to-Market, Trade Promotion, CRM, Merchandising, and Retail Execution.

- Strong data integration, visualization, and governance skills.

Core Competencies:

- Strategic Technology Leadership.

- Stakeholder & Vendor Management.

- Merchandising & PIM Knowledge.

- Advanced Analytics & AI Implementation.

- Solution Design & Enterprise Integration.

- Team Leadership & Continuous Improvement Mindset.