Role : Director - Content Marketing & Social Media

Location : Mumbai

What You'll Own :

You will architect the social identity and content ecosystem that fuels our brand love, builds community, and empowers influencer advocacy-ultimately making the most culturally relevant brand. You will lead a high-impact narrative across India and key NRI markets (US, UK, Canada, UAE, and Singapore), scaling our ecosystem to 150M+ monthly views through world-class content marketing and strategic creator engagement.

Key Responsibilities :

1. Social Media Marketing & Brand Voice :

- Formulate and implement a unified, multi-platform strategy that navigates the dual needs of Gen Z singles and their parents across 8+ regional Indian languages.

- Develop the Digital Language Book, ensuring a consistent, global tone of voice that aligns with out brand's premium positioning.

- Lead and mentor a full-stack squad of creators and strategists with total autonomous ownership of performance OKRs.

2. Content Marketing & The Video Factory :

- Establish and lead a high-velocity Content & Video Factory to produce platform-native assets (Shorts, Reels, Live sessions, and Explainers) tailored for domestic and diaspora audiences.

- Oversee a Tentpole Calendar focused on "Moments That Matter" to drive habit and Top-of-Mind awareness.

- Bridge the gap between ground-level regional activations and national/international social amplification, turning local moments into viral global content assets.

3. Product Marketing & Creator Ecosystem :

- Collaborate with the product team to translate app features and updates into compelling social narratives that drive user adoption and consideration.

- Design and manage structured Influencer and Creator programs, moving beyond ad-hoc posts to strategic, ROI-tracked partnerships that drive direct brand advocacy.

- Proactively identify and "hijack" emerging cultural trends in India to ensure the brand remains at the center of the national conversation.

4. Online Reputation & Community Management :

- Architect the infrastructure to monitor global conversations, maintaining a favourable Share of Voice (SOV) and positive sentiment.

- Collaborate with Customer Experience and Service teams to improve First Response TAT and manage real-time sentiment across all digital touchpoints.

Qualification & Experience :

- Experience : 6-8 years in Social Media Marketing, Content Marketing, or Product Marketing Leadership.

- Demonstrated Proof of Growth : Verifiable evidence of significantly growing follower bases across Instagram, YouTube, and other platforms, either on personal handles or for multiple consumer brands, with results directly attributable to you.

- Agency & Project Management : Proven track record of managing multiple agencies (creative, production, events) and complex stakeholder pipelines under pressure.

- Technical Mastery : Deep data confidence with YouTube Studio, Google Analytics, and Meta Business Suite.

Who You Are :

- High Agency : You own outcomes end-to-end. You build the infrastructure; you don't wait for permission.

- Quick Learner : You master new audience nuances or platform shifts in under 8 weeks.

- Consumer Rooted : You are obsessed with the psychology of the modern consumer, from urban India to the NRI diaspora.