Director - Category Marketing - FMCG

Category Marketing Director (2008-2013 batches only)

- Define and lead category strategy, ensuring alignment with overall business objectives and long- term growth.

- Own P&L responsibility, driving profitability through effective pricing, promotions, and cost optimization.

- Develop and implement marketing strategies to strengthen brand equity, consumer loyalty, and market penetration.

- Lead innovation pipelines by identifying consumer trends, competitor activity, and emerging opportunities.

- Collaborate with sales, supply chain, and finance teams to ensure seamless execution of category plans.

- Build and maintain strong retailer partnerships, negotiating terms and optimizing in- store visibility.

- Drive digital marketing and e- commerce initiatives to expand reach and enhance consumer engagement.

- Oversee product launches, promotional campaigns, and trade marketing activities to maximize impact.

- Mentor and inspire cross- functional teams, fostering a culture of innovation, accountability, and performance.

- Deliver measurable results in revenue, market share, and brand visibility.