Director Brand Strategy, Digital & Employer Experience

Location: Bengaluru

Experience: 1523 Years

About the Role :

We are looking for a visionary marketing leader to shape and elevate our global brand while driving digital engagement and employer experience initiatives. This leadership role will be instrumental in building a distinctive brand identity, strengthening our digital footprint, and positioning the organization as an employer of choice within the engineering and technology ecosystem.

Working closely with business leaders, regional marketing teams, HR, and corporate functions, you will develop integrated marketing strategies that enhance brand reputation, support business growth, and foster an engaging employee experience.

Key Responsibilities:

Brand Strategy:

- Develop and execute a comprehensive brand strategy that reflects the organization's vision, values, and business objectives.

- Establish governance frameworks to ensure consistent messaging, visual identity, and brand standards across all business units and global markets.

- Guide regional and business marketing teams in adapting campaigns while maintaining a cohesive brand identity.

- Evaluate brand performance through meaningful metrics and recommend initiatives that strengthen market perception.

- Champion internal brand advocacy programs that encourage employees to become authentic ambassadors.

Digital Marketing & Content:

- Lead the organization's digital marketing strategy across social media, corporate websites, and other digital platforms.

- Create engaging content plans that build thought leadership, strengthen customer engagement, and increase brand visibility.

- Oversee editorial planning and ensure digital communications align with the overall brand strategy.

- Monitor campaign effectiveness using analytics and continuously refine content based on audience insights and market trends.

- Explore new digital channels and innovative content formats to enhance audience engagement.

Employer Experience & Internal Communications:

- Build a compelling employer brand that attracts high-calibre engineering and technology talent.

- Collaborate with Talent Acquisition and HR to develop recruitment marketing campaigns for both campus and experienced hiring.

- Lead employee communication initiatives that reinforce organizational culture, business priorities, and leadership messaging.

- Develop authentic storytelling through employee success stories, culture campaigns, videos, and leadership content.

- Support employee engagement and recognition initiatives that foster collaboration, pride, and a positive workplace experience.

Candidate Profile:

Essential Qualifications:

- Masters from a reputed institution.

- 1523 years of progressive experience in marketing within the technology, engineering services, or IT sector.

- Demonstrated success in corporate branding, digital marketing, and employer branding.

- Strong experience managing enterprise-level social media and integrated marketing campaigns.

- Proven ability to lead cross-functional initiatives in a global business environment.

- Experience managing and developing marketing teams.

- Excellent communication, presentation, and executive stakeholder management skills.