Company Overview:

We are a leading OTT platform company providing a diverse range of streaming content to millions of users across India. Our platform offers a wide selection of movies, TV shows, original series, and live events, catering to a broad audience with varied tastes. We operate primarily in the digital entertainment industry, delivering content through web, mobile, and connected TV devices.

Role Overview:

The Director - Brand Marketing will be responsible for developing and executing comprehensive brand strategies to enhance brand awareness, drive user acquisition, and foster customer loyalty. This role involves working closely with the content, product, and marketing teams to ensure brand consistency across all touchpoints. The Director will play a crucial role in shaping the brand's identity and driving its growth in the competitive OTT landscape, ultimately contributing to increased viewership and revenue.

Key Responsibilities :

- Develop and implement brand marketing strategies to increase brand awareness and market share among target audiences.

- Lead the creation and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional media, to drive user engagement and acquisition.

- Manage the brand budget and ensure efficient allocation of resources to maximize ROI.

- Conduct market research and competitive analysis to identify trends and opportunities for brand growth.

- Collaborate with the content team to align brand messaging with content offerings and promotional activities.

- Oversee the development of brand assets and guidelines to ensure consistency across all marketing materials.

- Monitor and analyze brand performance metrics to track progress and identify areas for improvement.

- Build and maintain strong relationships with key stakeholders, including media partners, agencies, and influencers, to amplify brand reach.

- Lead and mentor a team of brand marketing professionals, fostering a culture of innovation and excellence.

Required Skillset:

- Proven ability to develop and execute successful brand marketing strategies that drive business results.

- Deep understanding of consumer behavior and market trends in the digital entertainment industry.

- Excellent communication, presentation, and interpersonal skills to effectively collaborate with internal and external stakeholders.

- Strong analytical skills to interpret data and make data-driven decisions.

- Demonstrated leadership skills with the ability to motivate and inspire a team.

- Experience in managing brand budgets and optimizing marketing spend.

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

- 8-12 years of experience in brand management and consumer marketing, preferably within the OTT or media industry.

- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.