Description:

Mandatory Criteria (Can't be neglected during screening):

- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

- Must have owned brand meaning, not just executed campaigns

- Must have launched or scaled a brand platform, not only shows or campaigns

- Prior ownership of earned media, social brand voice, and PR

- Fluent Hindi is mandatory

- Exposure to regional cultural contexts is a strong advantage

- OTT experience is a plus

Description:

Role Overview (Non-Negotiable):

This role is the custodian of STAGEs brand meaning, voice, and long-term equity. The Director Brand Marketing owns the master brand and its child brands, ensuring STAGE scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own:

- Brand positioning, narrative, and long-term brand truth

- Brand tone, voice, and cultural posture

- Earned media, social brand voice, and PR narratives

- Final authority on how STAGE shows up across all channels

- What the brand amplifiesand what it consciously avoids

Key Responsibilities:

Brand Strategy & Positioning:

- Define and evolve STAGEs core positioning as the platform for Indias regional cultures

- Own master brand architecture across regions, IPs, and markets

- Protect the red thread connecting cultures without dilution or tokenism

- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice:

- Own brand social handles, PR, and cultural conversations

- Act as Editor-in-Chief of STAGEs public voice

- Ensure social presence feels cultural, not promotional

- Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns:

- Lead brand strategy for flagship launches, regional expansion, and national moments

- Ensure every campaign has a strong idea, emotional depth, and scalability

- Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance:

- Set creative standards for visual identity, copy, and storytelling

- Ensure respectful, non-stereotypical representation of regional cultures

- Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership:

- Work closely with Content, Performance, Product, and CRM teams

- Act as the brand consciencecalling out dilution or short-termism when needed

This Role Is NOT For:

- Social media managers or execution-only marketers

- Brand marketers without commercial accountability

- Candidates who see brand and performance as opposing forces

- Candidates dependent on large teams or budgets to create impact