Director - Brand Marketing - Media & Entertainment/OTT/Consumer Brands

Location: Noida (Onsite)

Industry: Media & Entertainment | OTT / Consumer Brands

Role Overview (Non-Negotiable)

This role owns the long-term brand meaning, voice, and cultural equity of a leading regional OTT platform. The Director - Brand Marketing is the custodian of the master brand, responsible for ensuring national scale without cultural dilution.

This is not a campaign execution role.

This role owns brand truth, not just output.

Key Ownership Areas

- Brand positioning, narrative, and long-term equity

- Brand tone, voice, and cultural posture

- Earned media, PR, and social brand voice

- Final authority on how the brand shows up publicly

- What the brand amplifies - and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

- Define and evolve the core brand positioning as a platform for Indias regional cultures

- Own master brand architecture across regions, IPs, and formats

- Act as final brand gatekeeper across Product, Content, Marketing, Partnerships, and PR

Earned Media & Brand Voice

- Own brand social handles, PR narratives, and cultural conversations

- Act as Editor-in-Chief of the brands public voice

- Ensure social presence feels cultural, not promotional

- Exercise judgment on when to engage publicly and when not to

Integrated Brand Campaign Leadership

- Lead brand strategy for flagship launches, regional expansion, and national moments

- Ensure campaigns are built on strong ideas with emotional depth and scalability

- Balance brand equity with performance marketing without short-term erosion

Creative Direction & Governance

- Set creative standards across visual identity, copy, and storytelling

- Ensure respectful, non-stereotypical representation of regional cultures

- Build brand guardrails that protect meaning while enabling creativity

Cross-Functional Leadership

- Partner closely with Content, Performance, Product, and CRM teams

- Act as the brand conscience, calling out dilution or short-termism when required