Who you are: A. A Brand Strategist with a passion for brand building who has a hands-on understanding of brand development and GTM B. A Brand Evangelist who cannot just shape existing brands and but has the drive to help scale and deliver on business metrics C. A Brand Communication Lead who can independently craft integrated marketing plans for both ATL and Digital, working in tandem with external agency partners and internal stakeholders D. Above all you should be Consumer First. Someone who can help distill and bring forth deep consumer insights to complex business problems Core Responsibilities : A. Would contribute to the Brand Development, Positioning and Go-to-Market for Sale events + Category marketing initiatives. B. Would be the custodian of the brand for sale events who will define and drive adherence to brand philosophy & campaign design C. This is a category agnostic role that will cut across multiple brand portfolios and therefore a cross-category exposure is an added advantage Must-haves : A. Ability to translate complex business and consumer tasks into brand propositions with deep consumer connect B. Creative thinker with a passion for ideas and a deep understanding of using digital and traditional channels as a means for brands to communicate with online audiences. C. Be comfortable with both creative and business dimensions of marketing D. Comfortable to strategize and execute large scale branding and marketing communication campaigns E. Think about brand beyond communication and develop a holistic brand experience from packaging to after-sale service across consumer touch points F. Understand the partner ecosystem to bring the right business partners to a project and help nurture those relationships G. Be able to translate brand propositions into internal pitches as required to drive stakeholder approvals and buy-ins H. Minimum 10+ years of experience in core brand management profiles having managed a complete brand development lifecycle from brand development to GTM. Premium institute candidates only

Bangalore

Director - Brand Marketing - eCommerce - IIM/MDI/ISB/FMS 

Job Description for Director - Brand Marketing - eCommerce - IIM/MDI/ISB/FMS  in RGF Recruit India Pvt Ltd in  Bangalore for (10-12) years of experience. Apply Now!