Description: - 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must. - Experience working on or scaling meaningful consumer brands (media/entertainment preferred) - Must have owned brand meaning, not just executed campaigns - Must have launched or scaled a brand platform, not only shows or campaigns - Prior ownership of earned media, social brand voice, and PR - Fluent Hindi is mandatory - Exposure to regional cultural contexts is a strong advantage - OTT experience is a plus Need candidate from these Target Companies ONLY: - Netflix India - Spotify India - Hoichoi - Aha - TVF - Tata Tea - Surf excel - Fevicol - Amul - ITC - Asia Paints - Britania - CRED - Zomato - Dunzo - Swiggy - Meesho - Zepto - IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC Key Responsibilities: Brand Strategy & Positioning: - Define and evolve STAGEs core positioning as the platform for Indias regional cultures - Own master brand architecture across regions, IPs, and markets - Protect the red thread connecting cultures without dilution or tokenism - Act as final brand gatekeeper across product, content, marketing, partnerships, and PR Earned Media & Brand Voice: - Own brand social handles, PR, and cultural conversations - Act as Editor-in-Chief of STAGEs public voice - Ensure social presence feels cultural, not promotional - Exercise judgment on public engagement vs. silence Integrated Brand Campaigns: - Lead brand strategy for flagship launches, regional expansion, and national moments - Ensure every campaign has a strong idea, emotional depth, and scalability - Align brand equity with performance marketing without short-term erosion Creative Direction & Governance: - Set creative standards for visual identity, copy, and storytelling - Ensure respectful, non-stereotypical representation of regional cultures - Build brand guardrails that protect meaning without limiting creativity Cross-Functional Leadership: - Work closely with Content, Performance, Product, and CRM teams - Act as the brand consciencecalling out dilution or short-termism when needed This Role Is NOT For: - Social media managers or execution-only marketers - Brand marketers without commercial accountability - Candidates who see brand and performance as opposing forces - Candidates dependent on large teams or budgets to create impact

Noida

Director - Brand Marketing - Consumer Brands/Media 

Job Description for Director - Brand Marketing - Consumer Brands/Media  in Talent Giants Consultancy Services LLP in  Noida for (8-12) years of experience. Apply Now!