Director - Brand Marketing - Consumer Brands/Media

Description:

- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.

- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)

- Must have owned brand meaning, not just executed campaigns

- Must have launched or scaled a brand platform, not only shows or campaigns

- Prior ownership of earned media, social brand voice, and PR

- Fluent Hindi is mandatory

- Exposure to regional cultural contexts is a strong advantage

- OTT experience is a plus

Need candidate from these Target Companies ONLY:

- Netflix India

- Spotify India

- Hoichoi

- Aha

- TVF

- Tata Tea

- Surf excel

- Fevicol

- Amul

- ITC

- Asia Paints

- Britania

- CRED

- Zomato

- Dunzo

- Swiggy

- Meesho

- Zepto

- IPL Teams - Rajasthan Royals, RCB, CSK LSG, DC

Key Responsibilities:

Brand Strategy & Positioning:

- Define and evolve STAGEs core positioning as the platform for Indias regional cultures

- Own master brand architecture across regions, IPs, and markets

- Protect the red thread connecting cultures without dilution or tokenism

- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice:

- Own brand social handles, PR, and cultural conversations

- Act as Editor-in-Chief of STAGEs public voice

- Ensure social presence feels cultural, not promotional

- Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns:

- Lead brand strategy for flagship launches, regional expansion, and national moments

- Ensure every campaign has a strong idea, emotional depth, and scalability

- Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance:

- Set creative standards for visual identity, copy, and storytelling

- Ensure respectful, non-stereotypical representation of regional cultures

- Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership:

- Work closely with Content, Performance, Product, and CRM teams

- Act as the brand consciencecalling out dilution or short-termism when needed

This Role Is NOT For:

- Social media managers or execution-only marketers

- Brand marketers without commercial accountability

- Candidates who see brand and performance as opposing forces

- Candidates dependent on large teams or budgets to create impact