Director - Brand Marketing - B2C Product Firm

Description:

Key Responsibilities

Brand Strategy & Positioning:

- Define and evolve STAGEs core positioning as the platform for Indias regional cultures

- Own master brand architecture across regions, IPs, and markets

- Protect the red thread connecting cultures without dilution or tokenism

- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice:

- Own brand social handles, PR, and cultural conversations

- Act as Editor-in-Chief of STAGEs public voice

- Ensure social presence feels cultural, not promotional

- Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns:

- Lead brand strategy for flagship launches, regional expansion, and national moments

- Ensure every campaign has a strong idea, emotional depth, and scalability

- Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance:

- Set creative standards for visual identity, copy, and storytelling

- Ensure respectful, non-stereotypical representation of regional cultures

- Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership:

- Act as the brand conscience - calling out dilution or short-termism when needed

This Role Is NOT For:

- Brand marketers without commercial accountability

- Candidates who see brand and performance as opposing forces

- Candidates dependent on large teams or budgets to create impact