Posted by
Mayank
Specialist - Talent Acquisition at CREWKARMA NETWORKS PRIVATE LIMITED
Last Active: 19 December 2025
93
Posted in
Sales & Marketing
Job Code
1654202
Director - Brand Marketing - B2C Product
4.9
3+ Reviews
Director - Brand Marketing - B2C Product company only Ott preferred
Description:
- 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
- Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
- Must have owned brand meaning, not just executed campaigns
- Must have launched or scaled a brand platform, not only shows or campaigns
- Prior ownership of earned media, social brand voice, and PR
- Fluent Hindi is mandatory
- Exposure to regional cultural contexts is a strong advantage
Key Responsibilities:
Brand Strategy & Positioning:
- Define and evolve STAGEs core positioning as the platform for Indias regional cultures
- Own master brand architecture across regions, IPs, and markets
- Protect the red thread connecting cultures without dilution or tokenism
- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR
Earned Media & Brand Voice:
- Act as Editor-in-Chief of STAGEs public voice
- Ensure social presence feels cultural, not promotional
- Exercise judgment on public engagement vs. silence
Integrated Brand Campaigns:
- Ensure every campaign has a strong idea, emotional depth, and scalability
- Align brand equity with performance marketing without short-term erosion
Creative Direction & Governance:
- Ensure respectful, non-stereotypical representation of regional cultures
- Build brand guardrails that protect meaning without limiting creativity
Cross-Functional Leadership:
- Act as the brand conscience - calling out dilution or short-termism when needed
This Role Is NOT For:
- Brand marketers without commercial accountability
- Candidates who see brand and performance as opposing forces
- Candidates dependent on large teams or budgets to create impact
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Posted by
Mayank
Specialist - Talent Acquisition at CREWKARMA NETWORKS PRIVATE LIMITED
Last Active: 19 December 2025
93
Posted in
Sales & Marketing
Job Code
1654202
