Director - Brand Marketing

Director - Brand Marketing

Description:

Key Responsibilities:

Brand Strategy & Positioning:

- Define and own the overall brand vision, positioning, and long-term brand strategy

- Ensure consistent brand identity, messaging, and tone across all marketing and communication touchpoints

- Develop and maintain brand guidelines and governance frameworks

- Strengthen brand equity and differentiation in competitive markets

Marketing Campaigns & Execution:

- Lead integrated brand marketing campaigns across digital, social, print, PR, ATL, BTL, and experiential channels

- Oversee campaign ideation, creative development, execution, and performance tracking

- Partner with media, creative, and PR agencies to deliver high-impact brand initiatives

- Drive product launches, rebranding initiatives, and large-scale brand programs

Leadership & Team Management:

- Build, lead, and mentor a team of brand, content, creative, and communication professionals

- Set team goals, KPIs, and performance metrics aligned with business objectives

- Foster a culture of creativity, collaboration, and accountability

- Manage budgets, resources, and vendor relationships effectively

Stakeholder & Cross-Functional Collaboration:

- Work closely with leadership, product, sales, growth, and customer success teams

- Align brand strategies with business priorities and go-to-market plans

- Act as a brand champion internally and externally

Data, Insights & Measurement:

- Track and analyze brand health metrics such as awareness, consideration, preference, and NPS

- Leverage market research, customer insights, and analytics to optimize brand strategies

- Measure ROI of brand campaigns and continuously improve effectiveness

Required Skills & Competencies:

- Strong strategic thinking and brand storytelling capabilities

- Proven leadership and people management experience

- Excellent communication, presentation, and influencing skills

- Deep understanding of integrated marketing and brand management

- Creative mindset balanced with data-driven decision-making