Director - Brand Marketing

Description: You own brand meaning, not just marketing output.

What You Own

- Brand tone, voice, and cultural posture

- Earned media, social brand voice, and PR narratives

- Final authority on how STAGE shows up across all channels

- What the brand amplifiesand what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

- Define and evolve STAGEs core positioning as the platform for Indias regional cultures

- Own master brand architecture across regions, IPs, and markets

- Protect the red thread connecting cultures without dilution or tokenism

- Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

- Own brand social handles, PR, and cultural conversations

- Act as Editor-in-Chief of STAGEs public voice

- Ensure social presence feels cultural, not promotional

- Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

- Lead brand strategy for flagship launches, regional expansion, and national moments

- Ensure every campaign has a strong idea, emotional depth, and scalability

- Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

- Set creative standards for visual identity, copy, and storytelling

- Ensure respectful, non-stereotypical representation of regional cultures

- Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

- Work closely with Content, Performance, Product, and CRM teams

- Act as the brand consciencecalling out dilution or short-termism when needed