Director - Brand

Description: A fast-growing Quick Commerce platform is looking for a Head of Brand to define, build, and scale its brand across markets. This role will own brand strategy, communication, customer trust, and storytelling across digital, ATL, and on-ground channels. The role works closely with Growth, Product, CX, and Operations teams to strengthen brand recall and drive user preference.

Key Responsibilities:

Brand Strategy & Positioning:

- Develop clear brand architecture for all service lines and target segments.

- Shape a compelling emotional and functional narrative around trust, reliability, and quality.

Communication & Creative:

- Build consistent messaging guidelines and enforce alignment across all touchpoints.

- Manage agencies, production partners, and internal creative teams.

Customer Insights & Research:

- Understand category barriers, motivations, and triggers for adoption.

- Translate insights into actionable briefs and measurable brand outcomes.

Performance-linked Brand Building:

- Own brand health metrics - recall, trust, relevance, and sentiment.

Digital & Social:

- Scale influencer partnerships and creator-led storytelling.

- Drive always-on content for launches, testimonials, and category education.

Cross-Functional Collaboration:

- Support City/Operations teams with local market branding and service partner messaging.

- Align communication for technician onboarding, service guarantees, and trust-building initiatives.

Team Leadership:

- Establish processes for campaign planning, budgeting, creative reviews, and execution excellence.

What Were Looking For:

- Experience in consumer internet, marketplaces, services, mobility, or e-commerce is a strong

advantage. Must have built a brand from scratch - including defining positioning, identity, communication systems, and go-to-market storytelling.

- Demonstrated success in shaping consumer perception and brand trust at scale.

- Strong ability to convert insights narratives campaigns measurable brand lift.

- Experience managing agencies and creative teams.