Director - B2B Marketing

Job Title: Marketing Director

Ideal Candidate Profile

Experience

- 10-15+ years of B2B marketing experience, with at least 46 years in a leadership role.

- Strong experience in B2B services, SaaS, data, research, or knowledge-driven businesses.

- Proven track record of driving pipeline and revenue, not just brand metrics.

- Experience working with global markets (US, Europe, APAC preferred).

Location: Hyderabad, India (WFO)

Reporting to: CEO

Function: Marketing

Role Overview

We are looking for a seasoned Marketing Director to build and scale a high-impact, revenue-aligned marketing engine. This role is responsible for driving brand authority, demand generation, pipeline growth, and go-to-market excellence across global B2B audiences.

The ideal candidate brings strong B2B marketing leadership experience, a data-driven mindset, and the ability to partner closely with Sales, Product, and Leadershipespecially as the company scales toward its next phase of growth.

Key Responsibilities

1. Marketing Strategy & Leadership

- Own and execute the overall marketing strategy aligned with company growth, revenue, and positioning goals.

- Build and lead a high-performing marketing team across demand generation, content, digital, events, and product marketing.

- Act as a strategic partner to Sales, Product, and Leadership on GTM planning and execution.

2. Demand Generation & Revenue Impact

- Drive qualified pipeline through inbound, outbound, ABM, and partner-led initiatives.

- Design and optimize funnel performance across regions and segments.

3. Brand, Positioning & Thought Leadership

- Strengthen brand positioning as a trusted authority in market intelligence and research.

- Own messaging, value propositions, and narrative across industries and buyer personas.

- Scale thought leadership through reports, whitepapers, webinars, PR, podcasts, and executive content.

- Ensure consistent brand voice across all channels and geographies.

4. Content & Product Marketing

- Oversee creation of high-quality content that supports lead generation, sales enablement, and brand credibility.

- Own product marketing including positioning, launches, and use cases.

- Translate complex research offerings into compelling, buyer-friendly messaging.

5. Digital, Performance & Growth Marketing

- Own digital marketing strategy across, paid media, email, marketing automation, and website optimization.

- Use experimentation and analytics to continuously improve CAC, conversion rates, and ROI.

- Leverage marketing technology and automation to scale efficiently.

6. Budgeting, Analytics & Governance:

- Own the marketing budget and ensure strong ROI across initiatives.

- Define and track KPIs, dashboards, and performance reviews.

- Bring rigor to planning, execution, and post-campaign analysis.

Skills & Capabilities:

- Deep understanding of B2B buying journeys and complex sales cycles

- Strong strategic thinking combined with hands-on execution capability.

- Excellent stakeholder management and cross-functional leadership.

- High comfort with data, dashboards, and ROI measurement.

- Strong storytelling, positioning, and messaging skills.

Leadership Traits

- Builder mindset-able to scale teams, processes, and systems.

- Comfortable operating in a fast-growing, evolving organization.

- High ownership, accountability, and bias for action.

Why Join Us

- Opportunity to shape and scale marketing at a high-growth, global organization.

- Direct impact on revenue, brand, and long-term company valuation.

- Strong leadership visibility and strategic ownership.

- Collaborative, performance-driven culture with room to experiment and innovate.