Director - Account Based Marketing Strategy

Job Location - Bangalore

Job Type: Work from Office

Summary:

Join us in our adventure to make the life of business teams easier while creating value for them. We are looking for the next superstar, experienced in developing and executing strategic and commercial engagements with potential customers.

The role:

- We're an ABM-as-a-Service company that helps B2B organizations transform how they go to market with ABM technology and program delivery. We're looking for a Director of ABM Strategy to lead our team of ABM strategists, driving innovation, excellence, and measurable outcomes for our clients.

- The ideal candidate is a thought leader in the ABM space-someone who blends strategic vision, hands-on knowledge of ABM programs, and a proven ability to lead high-performing teams.

- Candidates with a consulting background who have advised B2B companies on marketing, go-to-market, or growth strategy are also strongly encouraged to apply.

- Additionally, candidates with a product marketing background-particularly those who have led product marketing for B2B products-are highly relevant for this role.

Functional requirements:

Team Leadership & Development:

- Lead, mentor, and inspire a team of ABM strategists.

- Define, standardize, and evolve best practices across all ABM programs.

- Build a culture of continuous learning, experimentation, and results.

Strategy & Innovation:

- Stay ahead of ABM industry trends, technologies, and market dynamics.

- Evolve our ABM frameworks, playbooks, and delivery methodologies.

- Act as an internal thought leader and external evangelist for ABM best practices.

Client Strategy & Delivery:

- Oversee client strategies to ensure measurable impact on pipeline, revenue, and account growth.

- Partner with delivery, customer success, and sales to ensure strategic alignment.

- Serve as an executive-level advisor for clients and an escalation point for strategic decisions.

Technology & Data:

- Partner with operations and product teams to improve efficiency and insights through tech-enabled solutions.

Business Impact:

- Drive measurable ROI for client ABM programs.

- Contribute to overall company growth by elevating ABM delivery excellence.

- Represent the company as a thought leader at industry forums, webinars, and events.

Qualifications

- 10-12 years of experience in B2B marketing, strategy, consulting, or product marketing.

- Deep expertise in ABM (strategy + execution), consulting experience advising B2B companies on marketing/growth/go-to-market, or product marketing experience leading B2B product launches and positioning.

- Proven track record of leading and scaling ABM programs (1:1, 1:few, and 1:many).

- Experience leading and mentoring strategist, consultant, or product marketing teams.

- Strong understanding of the ABM technology landscape.

- Excellent storytelling, communication, and senior stakeholder management skills.

- Ability to balance big-picture strategy with practical execution details.

Behavioral Requirements:

- Desire to have a competitive mindset and be proactive in achieving your goals.

- Willing to take accountability for the tasks assigned to you.

- Always curious. You love to learn and upskill yourself, learning new things and improving yourself.

- Integrity is fundamentally important to you.

- You want to make an impact.

Why This Role?

This is a chance to play a key role in building high-impact ABM programs that blend strategy, storytelling, and data. If you enjoy crafting journeys that resonate on a 1:1 level and thrive in a collaborative, fast-moving team - we'd love to meet you.