DiLytics - Consultant - Digital Marketing - Slash

Role: Head - Digital Marketing

About Slash: (Slash is the sister company of DiLytics)

At Slash, we're revolutionizing home and living services by connecting customers with top professionals seamlessly and at the best prices. From Beauty and Home Care to Auto Care, our platform offers smart service booking with instant confirmations, secure payments, and AI-driven recommendations. We are looking for a hands-on Digital Marketing & Growth Expert to drive end-to-end marketing for our startup, Slash. This role goes beyond campaign execution - we need someone who can connect all digital platforms, build a cohesive marketing engine, and continuously optimize performance.

What we're looking for:

- Strong experience in consumer marketing (B2C / D2C)

- Proven track record in scaling startups or early-stage companies

- Expertise in performance marketing (Meta Ads, Google Ads, etc.)

- Experience in marketing automation and engagement tools (e.g., MoEngage or similar)

- Ability to connect and manage multiple platforms (ads, CRM, app, website)

- Strong focus on data, tracking, attribution, and continuous optimization

Scope of work:

- Plan and execute end-to-end digital marketing strategy

- Manage Meta Ads, Google Ads, and other paid channels

- Integrate and optimize across platforms:

1. Ads platforms (Meta, Google)

2. Engagement tools (MoEngage or similar)

3. Mobile app & website

- Set up and monitor tracking, attribution, and performance metrics

- Continuously analyze performance (CAC, ROAS, conversions, funnels)

- Drive full-funnel optimization (acquisition, engagement, retention)

Nice to have (Bonus):

- Experience working with startup ecosystems

- Experience with mobile app marketing and user journeys

- Hands-on with tools like Mixpanel, GA4, AppsFlyer, Firebase, etc.

- Experience building automated customer journeys / lifecycle marketing

To apply, please include:

- Brief intro about your startup / consumer marketing experience

- 2-3 case studies with measurable results (ROAS, CAC, growth metrics)

- Tools/platforms you've integrated (Meta, Google, MoEngage, CRM, etc.)

- Example of a full-funnel or 360 marketing