Digixito - Digital Marketing Specialist

Key Responsibilities:

- Plan and execute digital marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and email.

- Manage social media platforms with regular content posting, engagement, and performance tracking.

- Optimize website and landing page content to improve SEO rankings and organic visibility.

- Conduct keyword research and implement on-page and off-page SEO strategies.

- Track campaign performance using tools like Google Analytics, Google Tag Manager, and provide actionable insights.

- Collaborate with content, design, and product teams to create engaging marketing materials.

- Manage and monitor paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads), including budget tracking and bid adjustments.

- Stay updated with the latest digital marketing trends, tools, and best practices.

- Generate weekly/monthly reports on campaign KPIs such as CTR, CPC, ROAS, impressions, and conversions.

Required Skills:

- 1-3 years of hands-on experience in digital marketing, performance marketing, or a related field.

- Working knowledge of Google Ads, Facebook Ads Manager, Google Analytics, and SEO tools like SEMRush, Ahrefs, or Moz.

- Experience with email marketing platforms such as Mailchimp, Sendinblue, or HubSpot.

- Strong understanding of SEO/SEM, content marketing, and social media marketing.

- Proficiency in Microsoft Excel/Google Sheets for data reporting and analysis.

- Good communication and writing skills with attention to detail.

- Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Qualifications:

- Google Ads or HubSpot certification is a plus.

- Experience working in B2B/B2C or agency environments.

- Familiarity with tools like Canva, Adobe Photoshop, or video editing software is an added advantage