The organization is a global leader in handcrafted colored gemstone and diamond luxury jewelry e-commerce. It operates as a subsidiary of an American company. The brand ships its luxury jewelry to over 65 countries worldwide. The company has been recognized extensively for its service and innovation, including being ranked the No. 1 Online Jeweller in the US.

Seeking an experienced and data-driven Digital Merchandiser to drive the optimization of our online shopping experience and maximize conversion rates. The Digital Merchandiser will work closely with cross-functional teams, including merchandising, creative, marketing, product, UI/UX and engineering to execute strategies that align with go-to-market plans and support growth in the direct-to-consumer channels.

Roles & Responsibility:

Customer Experience & Site Merchandising:

- Partner with creative, merchandising, and product/engineering teams to optimize the online customer experience, focusing on conversion, storytelling, and intuitive navigation.

- Manage the site taxonomy, ensuring products are categorized correctly and strategically to enhance product discovery and maximize engagement.

- Create, own, and manage a comprehensive site calendar that details all site activities, activations, and product launches, ensuring alignment across teams and timely execution of all ecommerce efforts.

- Oversee and ensure the quality of product listings (PDP and PLP) by reviewing assets (images, descriptions, and copy) and making necessary corrections with help from merchandising team.

- Analyze site performance and propose changes to improve product presentation, search optimization, and product sorting.

Product Launches & Campaign Execution:

- Collaborate with internal teams to define and execute go-to-market strategies for new product launches, seasonal campaigns, and promotions.

- Oversee product photography and collaborate with the creative team to ensure all visual assets align with the brand's high standards.

- Contribute to the execution of marketing initiatives by providing product assortments, landing pages, and inventory reviews to support email and paid media campaigns.

- Support the setup and optimization of landing pages for paid campaigns, ensuring alignment with campaign objectives, product availability, and seamless user experience to drive conversions.

Data-Driven Optimization & Reporting:

- Use analytics tools to measure site performance, customer interactions, and merchandising effectiveness. Provide insights and recommendations for optimization.

- Drive A/B testing and data analysis to continuously improve product recommendations, upselling, cross-selling, and overall site performance.

- Own site WBR highlighting key performance indicators, opportunities for growth, and actionable insights to enhance the customer journey.

Cross-Functional Collaboration & Leadership:

- Work closely with merchandising teams to develop and refine digital merchandising strategies that align with global and regional business objectives.

- Provide mentorship and guidance to junior team members across functions, fostering a collaborative and high-performance culture.

- Communicate 'voice of the customer' insights to product and marketing teams to ensure that customer feedback influences product development and site merchandising strategies.

Operational Excellence & Process Improvement:

- Ensure efficient execution of new product setups, seasonal updates, and site merchandising activities by developing best-in-class processes and workflows.

- Collaborate across functions to ensure timely launches of seasonal content, promotional campaigns, and product updates.

- Identify and propose new site merchandising initiatives, staying current with industry trends and evolving customer needs.