Digital Media Strategy & Planning Manager

Job Description:

We are looking for an experienced Digital Media Strategy & Planning professional to lead integrated digital media strategies across brand and performance campaigns. The role will focus on media planning, channel strategy, campaign optimization, performance measurement, and stakeholder management within the B2B SaaS environment.

Key Responsibilities:

- Lead the development and execution of integrated digital media strategies to drive brand awareness, engagement, lead generation, and eCommerce outcomes.

- Partner with business and marketing stakeholders to understand campaign objectives, briefs, target audiences, and business goals.

- Develop digital media strategies across Search, Social, Programmatic, Video, and Display channels.

- Evaluate the media mix and recommend appropriate channel and investment priorities based on campaign objectives.

- Translate media strategies into actionable plans with clear KPIs, budgets, timelines, and performance targets.

- Coordinate with media agencies and internal marketing teams to ensure effective campaign execution.

- Monitor campaign performance and identify opportunities for optimization, efficiency, and improved ROI.

- Analyze campaign data and provide actionable insights, performance reports, and recommendations for future campaigns.

- Manage multiple campaigns and stakeholders while ensuring timely execution and delivery.

- Stay updated on the Indian digital media landscape, advertising platforms, consumer behavior, and emerging media trends.

- Support continuous improvement of media planning and campaign measurement practices.

Required Skills:

- 7 - 11 years of experience in digital media strategy and planning.

- Strong experience across both performance marketing and brand campaigns.

- Hands-on knowledge of Search, Social, Programmatic, Video, and Display advertising.

- Strong understanding of the Indian digital media landscape and consumer behavior.

- Experience with digital media planning tools, ad-tech platforms, and analytics/reporting solutions.

- Experience managing complex campaigns and multiple stakeholders.

- Strong analytical, negotiation, communication, and presentation skills.

- Experience working in a B2B SaaS environment is preferred.

Good to Have:

- Prior media agency experience.

- Experience managing lead-generation and eCommerce campaigns.

- Experience working with large-scale integrated digital media campaigns.