Description:

Job Title: Digital Marketing Specialist SEO & Performance Marketing

Location: Kolkata (Preferred)

Job Type: Full-time

Industry: eCommerce / Digital Services

Role Overview:

- We are looking for an experienced Digital Marketing professional with a strong focus on SEO, Performance Marketing, and eCommerce growth.

- The role involves driving organic and paid traffic, improving search rankings, managing campaigns across multiple platforms, and leading a small team to deliver measurable results for international clients.

Key Roles & Responsibilities:

- Plan and execute SEO strategies to improve organic rankings on Google SERPs, including on-page, off-page, and technical SEO.

- Lead link-building initiatives to improve domain authority and keyword rankings.

- Manage and optimize PPC campaigns across Google Ads (AdWords) and social media platforms.

- Handle social media marketing and ad campaigns on LinkedIn, Facebook, and Instagram.

- Optimize website content, landing pages, and ad copy for SEO and SEM performance.

- Work extensively on eCommerce SEO, particularly for Shopify-based websites.

- Administer and monitor search engine programs using advanced SEO marketing tools.

- Implement content marketing strategies aligned with the latest Google algorithm updates.

- Conduct competitor analysis, including tracking competitor advertising links and keyword strategies.

- Drive and manage high-quality traffic to the website with a focus on conversions.

- Handle generic and competitive keyword ranking strategies for international markets.

- Collaborate with content, design, and development teams to ensure SEO best practices.

- Prepare performance reports and insights for stakeholders and clients.

- Lead and mentor a small digital marketing/SEO team and ensure timely delivery of goals.

Required Candidate Profile:

- Strong hands-on experience in SEO (On-page, Off-page, Technical).

- Proven experience in eCommerce SEO (mandatory).

- Experience working on Shopify websites (preferred/add-on).

- Good working knowledge of Wix, Shopify, GoDaddy, Yell, and similar platforms.

- Experience managing international client projects.

- Expertise in Google Ads, PPC, Email Marketing, and campaign optimization.

- Familiarity with advanced SEO and analytics tools.

- Strong problem-solving and analytical skills.

- Prior team handling or mentoring experience.

- Ability to work independently and manage multiple projects simultaneously.

- Preferred candidates based in Kolkata.

Perks & Benefits:

- 5-day working week

- Paid sick leave

- Competitive salary package

- Opportunity to work with industry-standard tools and global clients

- Growth-oriented and collaborative work environment

Key Skills:

- SEO, Digital Marketing, Shopify, Google Ads (AdWords), PPC Campaigns, Social Media Marketing, eCommerce SEO, Content Marketing, Performance Marketing