About the Role

We are seeking a highly skilled Digital Marketing Specialist to manage and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google Ads. The ideal candidate will have strong hands-on experience in campaign setup, audience segmentation, analytics, and strategic planning to consistently deliver high-quality leads and strong ROI.

Key Responsibilities

1. Performance Marketing (Meta & Google)

- Plan, create, and manage ad campaigns across Meta Ads and Google Ads (Search, Display, YouTube).

- Build structured full-funnel campaigns (TOF/MOF/BOF, remarketing, lookalike audiences).

- Conduct A/B testing on creatives, copies, audiences, and landing pages.

- Continuously optimize CPC, CPL, CTR, ROAS, and other key performance metrics.

2. Strategic Campaign Planning

- Translate business objectives into scalable, full-funnel digital strategies.

- Build monthly and quarterly performance roadmaps using data and trend analysis.

- Identify new targeting opportunities, seasonal trends, and customer behavior insights.

3. Analytics & Reporting

- Monitor daily performance and take corrective actions to meet KPIs.

- Prepare detailed weekly and monthly reports covering lead quality, cost efficiency, and revenue impact.

- Analyze funnel drop-offs and recommend improvements across creatives, landing pages, and user journeys.

4. Creative Coordination

- Collaborate with design and content teams to brief and produce high-performing creatives.

- Experiment with formats such as video ads, carousels, UGC-style creatives, and storytelling ads.

- Ensure consistent brand messaging across all ad assets.

5. Conversion & Lead Quality Optimization

- Implement and track pixel events, Conversion APIs, UTM parameters, and custom audiences.

- Work closely with sales and business teams to improve lead quality and targeting accuracy.

- Optimize landing pages using CRO best practices.

6. Tools & Platform Management

- Manage Meta Business Suite, Ads Manager, Google Ads, GA4, and Google Tag Manager.

- Set up automation workflows, tracking systems, and remarketing lists.

Required Skills & Competencies

- Strong expertise in Meta Ads and Google Ads

- Solid understanding of full-funnel performance marketing

- Proficiency in GA4, GSC, GTM, and attribution models

`Strong analytical and data-driven decision-making skills

- Creative thinking with an eye for high-performing ad angles

- Clear communication and stakeholder management skills

- Comfortable working in a fast-paced, performance-driven environment

Qualifications

- Bachelor's degree in Marketing, Business, or a related field

- 2-5 years of hands-on experience managing performance campaigns

- Experience in high-ticket products, real estate, or interiors (preferred)