Digital Marketing Specialist - Real Estate

Description:

Google Ads/Digital Marketing Specialist Real Estate Industry

Location: Banaswadi, Bengaluru (On-site)

Experience: 2-3 Years

About the Role:

We are looking for a performance-driven Google Ads Specialist to join our growing real estate marketing team.

If you have a passion for paid campaigns, thrive on data-driven strategies, and know how to turn clicks into qualified leads, this role is for you!

As a key member of our marketing team, youll be responsible for planning, executing, and optimizing campaigns that deliver high-quality leads and maximum ROI.

Key Responsibilities:

- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).

- Conduct in-depth keyword research, competitor analysis, and audience targeting.

- Monitor campaigns daily, adjusting bids, budgets, and targeting to ensure efficiency.

- Track conversions and analyze campaign data using Google Analytics & Tag Manager.

- Continuously improve ad copies, creatives, and landing pages for higher CTR & conversions.

- Prepare detailed weekly & monthly performance reports with actionable insights.

- Stay updated with Google Ads trends, policies, and best practices.

- Collaborate with designers & the marketing team for creatives and landing page strategies.

Required Skills & Qualifications:

- 2-3 years of hands-on Google Ads management experience.

- Strong expertise in SEM, PPC, Display & remarketing strategies.

- Proven experience in conversion tracking, GA4 & Google Tag Manager.

- Proficiency in ad copywriting, keyword planning, and A/B testing.

- Experience with lead generation & CPL optimization.

- Google Ads Certification (preferred).

- Excellent analytical skills with proficiency in Excel/Google Sheets.

- Ability to manage budgets and meet campaign KPIs.

Good to Have:

- Experience with Meta Ads & LinkedIn Ads.

- Knowledge of SEO basics.

- Prior experience with real estate campaigns (big plus!).

Why Join Us?:

- Opportunity to work on high-budget real estate campaigns.

- Be part of a fast-paced, growth-driven marketing team.

- Hands-on exposure to the latest digital advertising strategies.

If you live and breathe Google Ads, and want to make an impact in the real estate space, wed love to hear from you!