Digital Marketing Specialist

Roles & Responsibilities:

- Run and optimize Meta (Facebook/Instagram) & Google Ads for lead generation.

- Manage social media pages (Instagram, Facebook, GBP, YouTube) with daily posts.

- Plan and coordinate marketing content with design/video teams.

- Improve website performance through SEO and landing page optimization.

- Track and report campaign performance using analytics tools.

- Support local marketing activities, festive campaigns & collaborations.

- Coordinate with sales team for lead follow-up and conversion.

- Research competitor strategies & suggest innovative marketing ideas.

-Requirements- Graduate (Marketing/Business preferred).

- 1-2 years experience in digital or social media marketing.

- Knowledge of Meta Ads Manager, Google Ads, SEO/SEM, Google Analytics.

- Creative communication skills; proficiency in Canva & MS Excel.

- Organized, self-driven, and target-focused.

Key KPIs:

- Lead generation & conversion performance

- Social media growth & engagement

- Website traffic improvement

- CPL, ROAS & overall brand visibility

- Benefits

- Digital marketing skill development

- Growth opportunities & performance incentives

- Employee discounts at WOW Detailing & Caf Mysa

- Dynamic and innovative work culture