- Experience in cross-functional and multi-layered stakeholder project management, delivering business outcomes and customer solutions through collaboration.

- Experience managing insights, client management, or consulting-oriented projects, delivering customer success with cross-functional stakeholders.

- In-depth knowledge of current digital trends

- Experience in digital marketing or a related field

- Proficiency in photo and video editing software

- Experience with SEO and SEM strategy and keyword research

- Understanding of website analytics tools, such as Google Analytics

- An analytical mind, with a passion for measuring data

Objectives of this role:

- Plan, execute, and manage all digital marketing for D Square, including SEO, SEM, email marketing, and social media

- Establish and execute a digital marketing strategy to distribute content

- Work with and manage a team of writers, marketers, and other stakeholders to maintain D Squares digital presence

- Maintain consistent brand messaging across all social channels

- Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience

- Create and maintain an editorial calendar to deliver targeted content

Role & responsibilities:

- SEO Strategy & Execution: Develop and implement SEO strategies for both websites, including keyword research, on-page and off-page optimization, and performance monitoring.

- Website Development & Maintenance: Manage and maintain websites, ensuring they are user-friendly, functional, and SEO-friendly.

- Content Creation & Management: Plan and oversee content for SEO and engagement goals, tailoring it for B2B (blog posts, case studies) and B2C (product descriptions, visual content) audiences.

- Social Media Marketing: Develop and execute a social media strategy, creating engaging content, managing posts, and fostering community engagement.

- Analytics & Reporting: Track and analyze key performance metrics across SEO, websites, and social media using tools like Google Analytics and Search Console, providing monthly reports and recommendations.

- Strategy & Collaboration: Tailor marketing approaches for B2B and B2C audiences, ensuring consistent branding and integrating SEO with content and social media.

- Stay Up-to-Date: Continuously learn about SEO algorithm updates, digital marketing trends, and e-commerce best practices.

Preferred candidate profile:

- Experience: 3-5+ years in digital marketing, strong focus on SEO and web content management, and experience in social media campaigns.

- SEO Expertise: In-depth knowledge of on-page and off-page SEO, familiarity with SEO tools, and ability to develop and execute SEO strategies.

- Web Development Skills: Proficiency in WordPress (customizing themes, managing plugins, basic coding) and Shopify (theme customization, app configuration).

- Social Media & Content Skills: Proven ability to create engaging content for social media and blogs, excellent writing skills, and experience with social media management tools.

- Marketing Strategy: Broad understanding of digital marketing channels and integrated campaign planning.

- Analytical & Data-Driven: Comfortable with data analysis, interpreting metrics, and preparing performance reports.

- Self-Motivated & Organized: Strong self-management, initiative, and time-management skills for a solo, remote position.

- Communication: Good written and verbal English communication skills.

- Excellent interpersonal skills, with the ability to collaborate with other departments

- In-depth knowledge of various social media platforms and best practices

- Ability to analyze consumer metrics, reports, and trends

- Strong project management and managerial skills

Education:

- Bachelor's degree in Marketing, Communications, Computer Science, or related field preferred; relevant certifications are a plus.

Location:

- Candidate should be based in Bangalore