Digital Marketing Specialist

Description:

Job Title: Digital Marketing Specialist (Technical SEO & Content Writing)

Location: Bangalore (Office)

Experience: 3-6 Years

Type: Full-time | Individual Contributor

Reports To: Digital Marketing Lead / Head of Marketing

Job Summary:

We are seeking a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT, Jasper).

The ideal candidate will be a hands-on individual contributor, directly engaging with clients and collaborating with design teams to deliver high-quality marketing assets and campaigns.

This role requires strong SEO skills, excellent content creation ability, and a deep understanding of the digital marketing ecosystem.

Key Responsibilities:

- Conduct comprehensive technical SEO audits and implement on-page/off-page SEO strategies to improve visibility and rankings.

- Create compelling, SEO-optimized content using AI tools, ensuring alignment with client objectives.

- Work directly with clients: gather requirements, present strategies, and report on performance.

- Collaborate with design teams to develop assets for landing pages, email campaigns, social media, and ads.

- Monitor and analyze website traffic, keyword rankings, Core Web Vitals, crawl issues, schema, and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog.

- Manage digital deliverables including website SEO, blog strategy, paid campaign inputs, and optimization recommendations.

- Stay updated on Google algorithm updates, SEO best practices, and AI content trends.

Required Skills & Experience:

- 3-6 years of proven experience in digital marketing with strong Technical SEO expertise.

- Hands-on experience with AI content tools (ChatGPT, Jasper, etc.) and CMS platforms (WordPress, Webflow).

- Strong knowledge of SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).

- Excellent written and verbal communication skills.

- Ability to work independently and directly with clients.

- Solid understanding of marketing funnels, keyword intent, and user experience.

- Experience collaborating with cross-functional design and development teams.

Good to Have:

- Experience with Google Ads / Performance Marketing.

- Understanding of B2B SaaS or enterprise digital ecosystems.

- Basic knowledge of HTML/CSS for SEO troubleshooting.

- Familiarity with CRM/marketing automation tools (HubSpot, Mailchimp).

Why Join Us?:

- Opportunity to work in a growth-oriented environment across diverse industries.

- Directly contribute to client success and digital visibility.

- Innovate with the latest AI tools in content and marketing strategy.

- Be part of a collaborative, agile team culture