Digital Marketing Specialist

Responsibilities:

- Social Media Marketing (SMM): Develop and execute strategies across Facebook, Instagram, LinkedIn, and Twitter.

- Plan content, monitor engagement, and run targeted paid campaigns.

- Google Ads & PPC: Create and manage Search, Display, Shopping, and YouTube campaigns.

- Optimize performance and run A/B tests.

- SEO: Implement on-page and off-page SEO, conduct keyword research, and build quality backlinks.

- Analytics & Tracking: Use Google Analytics, Tag Manager, and Facebook Pixel to track and analyze campaign performance.

- Make data-driven recommendations.

Requirements:

- 5+ years of experience in digital marketing

- Expertise in SMM, Google Ads, and SEO

- Proficiency with tools like Google Analytics, GTM, SEMrush, Ahrefs, etc.

- Strong analytical, strategic, and communication skills

- Knowledge of content and email marketing is a plus