Digital Marketing Specialist

Digital Marketing Specialist - 3-5 Years

This role in summary:

This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns.

This role is pivotal in driving brand awareness, acquiring customers.

Enhancing digital presence, and analysing campaign performance to optimize consumer journey and conversion rates.

Your responsibilities will include:

- Lead all acquisition efforts, including paid and organic channels, to drive brand equity and B2B traffic

- Design and execute SEO & SEM campaigns focused on brand and direct-to-consumer (B2B) acquisition.

- Manage paid campaigns (Google Ads, LinkedIn) across digital media platforms to drive brand awareness and equity.

- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths and cost of customer acquisition

- Utilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion.

Minimum requirements:

- MBA with overall 3 - 5 years and preferably a few years spent in a Digital Agency

Preferred skills and experiences:

- Strong experience in SEM, paid digital campaigns, and marketing.

- Exceptional analytical skills with experience in conversion metrics and funnel analysis.

- Proficiency in GA4, GSC and Clarity will be an advantage

- Excellent communication and teamwork skills