Digital Marketing Role - Campaign Management - BFSI

Key roles & responsibilities:

We are seeking a Campaign Manager to join our dynamic team at our education loan company. The ideal candidate will be passionate about leveraging EDM, RCS, SMS & WhatsApp channels for customer acquisition. Additionally, the candidate will be responsible for setting up and managing Affiliate partnerships to enhance our business sourcing efforts.

- Develop and execute digital marketing strategies for user acquisition and engagement.

- Utilize Email, RCS, SMS and WhatsApp for acquisition campaigns.

- Manage and optimize referral program to drive customer acquisition and retention.

- Track and analyze key performance indicators (KPIs) to optimize marketing campaigns.

- Provide regular performance reports to management.

Preferred Skills

- Proficiency in setting up Email, WhatsApp, SMS and RCS campaigns on platforms like Net core, Clever tap etc.

- Experience in developing and executing successful digital marketing campaigns.

- Strong negotiation and relationship-building skills for B2B partnership development.

- Analytical skills and ability to derive insights from marketing data.

- Excellent communication and collaboration skills.

- Creativity and innovation in developing marketing strategies.

- Adaptability to change market trends and technologies.

Qualifications & Experience

- 4+ years of experience in a marketing role either in an agency or business. Familiarity with the education finance industry or financial services sector is a plus

- Bachelor's degree. Advanced degrees or certifications in digital marketing or related areas is a plus

- Excellent communication skills