Digital Marketing Manager - University Admissions

Description:

ORGANISATION:

Established top tier university on a rapid growth path. Backed by leadership of one of India's largest business entities. Offering graduate, post-graduate and executive education programmes across multiple streams. Run by vastly experienced professionals from corporate and academic backgrounds in India and overseas. Eclectic faculty and students. Rapidly expanding to multiple campuses. Informal but performance oriented work culture. Seeking a digital marketing leader to drive, develop and implement clear outreach plans for admissions to its courses and programmes.

POSITION DESCRIPTION:

- Build and lead a small team responsible for crafting and executing effective digital marketing strategies to achieve both quality and quantity of students.

- Strengthen admissions outreach for all programmes, across multiple channels of digital communication.

- Increasing visibility of University's programmes among students, parents and relevant institutions. Developing targeted marketing and messaging suitable for each audience and platform (digital, website, social media, webinars, videos, content ).

- Tracking, measuring, reporting and generating insights from data generated from marketing programs.

- Enable the marketing organization to take data driven decisions through strong collaboration and regular dissemination of insights and research.

- Executing action plans and tracking effectiveness.

HIRING PROFILE:

- MBA /full-time post graduate in Marketing Communications, Digital Marketing, from reputed institutions, with 7-9 years of experience in successful digital marketing roles, preferably across industries in growth stage.

- Experience in the education sector welcome, though not mandatory. Role is ideal for someone seeking autonomy to create impact that helps create societal change through higher education.

- Demonstrated competency in driving excellence across the digital marketing function, with measurable operational results.

- May have a mix of marketing and communications such as advertising, PR, social media. Successful track record of executing marketing programs across all digital channels.

- Must have worked with multiple stakeholders.

- Proactive with strong business and ROI focus. Leadership, communication, initiative and collaboration and influencing skills across levels.

- Strong result orientation.

- Hands on working style.