Job Overview:

Tescon Green is looking for an experienced Digital Marketing Manager / Specialist with a strong background in real estate marketing and performance-driven digital campaigns.

The role focuses on generating high-quality leads, improving ROI, strengthening brand presence, and supporting sales through data-driven digital strategies.

The ideal candidate should be hands-on, analytical, and well-versed in managing paid campaigns, SEO/SEM initiatives, and social media channels within the real estate domain.

Key Responsibilities:

Performance Marketing & Lead Generation:

- Plan, execute, and optimize ROI-focused digital marketing campaigns for real estate projects.

- Run and manage Google Ads, Facebook/Instagram (Meta) Ads, and other paid performance campaigns.

- Optimize campaigns for lead quality, CPL, and conversion rates.

SEO / SEM & Website Optimization:

- Execute and monitor SEO and SEM strategies to improve organic visibility and search rankings.

- Work closely on landing page optimization to improve lead conversions.

- Track keyword performance and implement continuous improvements.

Social Media & Content Management:

- Manage social media platforms, including content calendars, posting schedules, and engagement strategies.

- Coordinate creation of creatives, videos, reels, banners, and marketing assets.

- Ensure consistent brand messaging across all digital channels.

Analytics, Reporting & Insights:

- Track and analyze campaign performance using Google Analytics, ad dashboards, and CRM tools.

- Prepare and present weekly and monthly performance reports with insights and recommendations.

- Use data-driven insights to continuously refine marketing strategies.

Sales & CRM Coordination:

- Collaborate closely with the sales team to improve lead qualification and conversion rates.

- Monitor lead flow, follow-ups, and funnel performance through CRM systems.

- Align marketing initiatives with on-ground sales objectives.

Required Skills & Experience:

- Minimum 5 years of experience in Digital Marketing.

- Mandatory experience in the Real Estate industry.

Hands-on expertise in:

- Google Ads

- Meta Ads (Facebook & Instagram)

- SEO / SEM

- Strong understanding of lead generation funnels and performance marketing metrics.

- Experience working with CRM tools and lead tracking systems.

- Strong analytical mindset with the ability to interpret data and optimize campaigns.

- Excellent communication, coordination, and stakeholder management skills.

Why Join Tescon Green?

Opportunity to work on high-impact real estate projects.

Hands-on ownership of digital marketing strategy and execution.

Fast-paced environment with direct impact on business growth.

Collaborative team and performance-driven culture