Digital Marketing Manager - QSR/Retail Fashion

Company Overview

Join a vibrant, fast-growing organization specializing in QSR or retail fashion sectors, renowned for its commitment to innovation, brand excellence, and customer engagement across digital platforms.

Role Summary

The Digital Marketing Manager will spearhead digital marketing initiatives focusing on SEO/SEM, social media, email, and WhatsApp marketing campaigns.

This leader will optimize user engagement and conversion funnels and manage the Shopify eCommerce P&L.

Collaboration with agencies, vendors, logistics, and internal teams to enhance campaign performance and growth strategies will be critical.

Key Responsibilities

- Plan, execute, and optimize SEO/SEM campaigns alongside social media, email, and WhatsApp marketing efforts.

- Monitor and report on performance against ROI and KPIs across all digital channels.

- Enhance user experience by optimizing customer funnels and conversion points to maximize sales.

- Manage Shopify eCommerce P&L, ensuring smooth order execution in coordination with retail teams.

- Collaborate with external agencies, vendors, and logistics partners to optimize campaign impact and delivery.

- Explore, evaluate, and implement emerging digital marketing tools and technologies.

- Work with internal teams to develop landing pages and devise innovative growth strategies.

Qualifications & Experience

- Bachelors degree in Marketing, Business, or a related field.

- Minimum 3 years of hands-on digital marketing experience, preferably in luxury, QSR, or retail fashion sectors.

- Strong expertise in SEO, SEM, social media marketing, performance marketing, and influencer collaborations.

- Hands-on experience with Shopify, social commerce platforms, and marketing toolkits.

- Analytical mindset combined with adaptability and a passion for luxury and lifestyle brands.

- Excellent communication skills and ability to work methodically and structured.

What We Offer

- Competitive salary up to 14 LPA based on experience.

- Opportunity to lead digital marketing for prestigious brands.

- Supportive and innovative work culture fostering career growth and learning.