Role Overview:

We are looking for a Digital Marketing Manager to lead the digital marketing ecosystem for a premium luxury retail brand. The role will focus on performance marketing, SEO, website optimisation, digital analytics, and CRM campaigns, with an emphasis on reaching High-Net-Worth Individuals (HNIs), strengthening brand positioning, and driving digital-assisted boutique visits and revenue.

Key Responsibilities:

- Performance Marketing: Manage Google Ads (Search, Display, YouTube) and Meta Ads campaigns, ensuring premium brand positioning without discount-led or promotional advertising.

- HNI Audience Targeting: Develop targeted digital campaigns using affluent audience segments, luxury interests, high-income locations, and lookalike audiences.

- SEO & Organic Growth: Drive on-page, technical, and content SEO to improve organic visibility for high-intent luxury product searches.

- Website Optimisation: Improve website user experience, engagement, and enquiry conversions. Manage conversion tracking through GA4 and Google Tag Manager.

- Digital Analytics & Attribution: Track the contribution of paid, organic, and CRM channels to enquiries, phone calls, WhatsApp leads, boutique visits, and assisted revenue.

- Email & WhatsApp Marketing: Execute newsletters, product launches, event invitations, and personalised customer communications in collaboration with the CRM/clienteling team.

- Budget & Platform Management: Own digital marketing tools, manage campaign budgets, monitor performance, and deliver regular reports with actionable insights.

Must-Have Skills & Qualifications:

- 5 - 7 years of experience in performance or digital marketing, including at least 2 years managing campaigns for luxury or premium brands.

- Hands-on expertise in Google Ads, Meta Ads Manager, GA4, and Google Tag Manager.

- Strong understanding of technical, on-page, and content SEO, with experience using Semrush or Ahrefs.

- Experience in HNI audience targeting and an understanding of luxury consumer behaviour.

- Proven experience managing monthly digital marketing spends of 20 lakh or more, with budget and performance accountability.

Good-to-Have:

- Experience in luxury retail, premium D2C, jewellery, automobiles, real estate, or other high-consideration purchase categories.

- Google Ads and/or Meta Blueprint certifications.

- Familiarity with CRM integrations and digital-to-store attribution.

- MBA in Marketing or an equivalent qualification from a reputed institution.