Digital Marketing Manager - IT

Unstop is looking for a ring leader who can tame the algorithm and make it work for them. Yes, we are looking for the famed algo tamer! This among other things digital. We're seeking a dynamic and innovative Digital Marketing Associate to drive user acquisition, brand awareness, and overall business growth. You'll be responsible for developing and executing comprehensive digital marketing strategies, leveraging cutting-edge techniques to attract and engage our target audience.

Key Responsibilities:

1. Search Engine Optimization (SEO):

- Conduct keyword research and optimize website content to improve organic rankings.

- Monitor site performance using tools like Google Search Console and SEMrush.

2. Search Engine Marketing (SEM):

- Plan and execute paid search campaigns on platforms like Google Ads.

- Continuously analyze and optimize ad performance to maximize ROI.

- Perform A/B testing on ad creatives, keywords, and landing pages.

3. Performance Marketing:

- Run and manage performance-driven campaigns across LinkedIn, Meta (Facebook &

Instagram), and Google Ads.

- Track KPIs such as Click Through Rate (CTR), Cost Per Lead (CPL), Impressions, etc.

4. Budget Management:

- Allocate and monitor campaign budgets across multiple channels to ensure effective spend.

- Adjust spending strategies based on performance insights.

5. Lead Generation (B2C & B2B):

- Optimize landing pages and forms to drive high-quality conversions.

- Use CRM and automation tools to track lead lifecycle and engagement.

6. Analytics & Reporting:

- Use Google Analytics, Meta Business Suite, and platform-specific dashboards to track and report performance.

- Identify trends and insights to optimize spend and improve campaign

Required Skills and Experience:

- 0 to 2 years of relevant work experience in digital marketing, with a strong focus on user acquisition and growth.

- Deep understanding of SEO, SEM and other metrics.

- Experience in managing and optimizing digital marketing budgets is a plus.

- Strong analytical skills and data-driven decision-making abilities.

- Excellent communication and interpersonal skills.

- Experience with marketing automation tools.

- A passion for technology and a strong understanding of the startup ecosystem.

- Ability to work independently and as part of a team.