Job Summary: We are seeking an experienced and results-driven Digital Marketing Manager to lead and execute comprehensive digital strategies across CRM, website management, SEO, mobile applications, and overall marketing initiatives. This leadership role demands strategic thinking, creativity, and a deep understanding of digital trends to drive customer engagement, brand awareness, and business growth. Key Responsibilities: 1. Digital Marketing Strategy - Develop and implement integrated digital marketing strategies aligned with business goals. - Lead planning, budgeting, and performance measurement of digital campaigns across all channels. - Analyze market trends and adapt strategies to drive user acquisition and retention. 2. Website Management - Oversee website performance, content updates, UX/UI improvements, and conversion optimization. - Ensure website is SEO-friendly, mobile-responsive, fast-loading, and aligned with branding. - Collaborate with web developers, designers, and content teams for ongoing enhancements. 3. CRM (Customer Relationship Management) - Manage and optimize the CRM platform (In-house CRM) to improve customer journeys. - Drive personalized communication strategies using email campaigns, segmentation, and automation. - Leverage data to enhance lead nurturing, customer engagement, and lifetime value. 4. SEO (Search Engine Optimization) - Develop and lead on-page and off-page SEO strategies to improve organic visibility and rankings. - Monitor performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. - Collaborate with content creators to align content with SEO best practices. 5. Mobile Application Marketing - Define marketing strategies for app acquisition, engagement, and retention. - Optimize app store presence (ASO), coordinate push notification campaigns, and track KPIs. - Collaborate with product and development teams for feature promotion and user feedback loops. 6. Team Leadership and Collaboration - Lead a team of digital marketers, designers, and content creators. - Collaborate with cross-functional departments including sales, product, and IT. - Foster a data-driven culture and encourage continuous learning and innovation. Qualifications & Skills: - Bachelor's/Master's degree in Marketing, Business, IT, Computers, or related field. - 5+ years of experience in digital marketing, with 3+ years in a leadership role. - Proven experience in CRM management, SEO, website optimization, and mobile marketing. - Strong analytical skills with proficiency in tools like Google Analytics, CRM platforms, and SEO software. - Excellent leadership, project management, and communication skills. - Up-to-date with latest digital marketing trends, technologies, and best practices. Key Metrics for Success: - Increased organic traffic and search rankings. - Improved website conversion rates. - CRM engagement and lead nurturing effectiveness. - Growth in mobile app downloads, active users, and retention rates. - ROI on digital campaigns and marketing initiatives.

Delhi

Digital Marketing Manager - IT 

Job Description for Digital Marketing Manager - IT  in HR HUDDLE PRIVATE LIMITED in  Delhi for (5-10) years of experience. Apply Now!