Digital Marketing Manager - Healthcare

About the Company:

We are an upcoming company in the sexual health domain, building health-tech solutions for various sexual health and wellness problems for men and women. Combining healthcare with technology, our vision is to become a platform where patients with sexual health problems can find genuine and honest solutions, and to save them from the prevailing quackery in this domain. We don't know if what we are doing has been done before - but we're surely going to do it better. Come join us on this journey, and let's create change together!

Role Overview:

The Digital Marketing Manager will lead the company's entire digital marketing strategy, from conceptualization to execution. This includes managing online visibility, paid campaigns, SEO performance, brand communication, influencer collaborations, and overall digital presence.

This role requires a creative yet analytical thinker who can merge storytelling with strategy, performance marketing with empathy, and data insights with human connection - ensuring our HealthTech brand builds both trust and traction.

Key Responsibilities:

1. Strategic Planning & Leadership:

- Design, implement, and oversee integrated digital marketing strategies across platforms.

- Collaborate with the Founder and leadership team to define quarterly growth objectives.

- Plan budget allocation across digital channels, focusing on ROI and lead generation.

- Build and manage a scalable marketing funnel from awareness to conversion.

2. Performance & Campaign Management:

- Manage paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and emerging platforms.

- Track performance metrics - CPC, CTR, conversion rate, CPL, ROI - and report on results weekly.

- Develop remarketing and automation workflows to re-engage potential leads.

- Manage A/B testing of ad creatives, landing pages, and audience segmentation.

3. SEO, Website & Analytics:

- Oversee on-page, off-page, and technical SEO to improve organic reach.

- Coordinate with developers to ensure high-performing, optimized websites.

- Set up and monitor Google Analytics 4, Search Console, and Tag Manager dashboards.

- Analyze user behavior, bounce rates, and traffic sources to refine marketing strategies.

4. Content & Brand Communication:

- Create content calendars aligned with campaigns, brand voice, and target audience.

- Supervise production of blogs, social media content, infographics, and educational posts.

- Collaborate with doctors, psychologists, and designers for medically accurate yet relatable communication.

- Maintain consistent brand tone across all touchpoints - website, social media, PR, and email.

5. Influencer & Partnership Marketing:

- Identify and collaborate with influencers, content creators, and wellness advocates.

- Build and manage partnerships with clinics, medical professionals, and mental health advocates.

- Drive referral and affiliate programs to enhance visibility and credibility.

Qualifications & Experience:

- Minimum 3-7 years of proven experience in digital marketing or brand growth (preferably in healthcare, wellness, or tech startups).

- Expertise in Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush), and CRM systems.

- Hands-on experience with marketing automation, analytics tools, and content management systems (WordPress, HubSpot).

- Strong understanding of digital consumer behavior and healthcare marketing nuances.

- Experience managing in-house or agency teams is an added advantage.

Key Skills & Competencies:

- Strategic mindset with data-driven execution.

- Creative storytelling and copywriting ability.

- Proficiency in campaign optimization, analytics, and ROI measurement.

- Excellent leadership and project management skills.

- Ability to communicate complex medical ideas in simple, relatable language.

- Adaptability to work in a fast-paced, evolving startup environment.

Compensation:

- Competitive salary based on experience and performance.

- Monthly incentives based on marketing KPIs (ROI, leads, conversions).

- Annual performance bonuses for exceptional growth contributions.

Why Join Us:

- Be part of a dynamic startup environment scaling across global verticals.

- Work directly with founders and department heads to shape organizational culture.

- Grow into a Senior HR Business Partner or Head of HR role with measurable impact.

- Opportunity to build scalable HR systems, policies, and automation frameworks from the ground up.

- Opportunity to grow with the growth of the company for all the early joiners.

- Opportunity to learn as everything will be built from scratch.