Digital Marketing Manager - Healthcare

Description:

Location: Bangalore

Responsibilities:

- Develop and execute comprehensive marketing strategies that align with organizational goals and brand positioning.

- Plan and manage multi-channel campaigns (digital, print, outdoor, events/mall/neighborhood activations) to promote healthcare services, specialties, and new initiatives.

- Oversee the organizations entire online presence, including website management, social media strategy, SEO/SEM performance, and online reputation management.

- Coordinate actively with internal departments, medical doctors, and management to define target audiences and capitalize on marketing opportunities.

- Strategize and execute community outreach programs, health camps, and corporate tie-ups to drive patient footfall.

- Supervise the creation of engaging content for marketing materials, patient education, and all digital channels.

- Track, analyze, and report on the performance and Return on Investment (ROI) of all marketing campaigns.

- Ensure all marketing activities strictly adhere to ethical standards and relevant healthcare regulatory guidelines.

- Lead, mentor, and guide the marketing team to achieve optimal performance and foster creativity.

- Develop and maintain strong relationships with media partners, advertising agencies, and external vendors.

Requirements:

- Bachelors or Masters degree in Marketing, Business Administration, or a closely related field.

- 5-10 years of proven marketing experience, with a strong preference for the healthcare, hospital, or pharmaceutical industry.

- In-depth understanding of healthcare consumer behavior, digital marketing best practices, and effective branding strategies.

- Excellent proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems.

- Exceptional communication, presentation, leadership, and project management skills.

- Demonstrated ability to thrive in a fast-paced environment and work effectively with cross-functional teams.