Digital Marketing Manager - F&B/Retail

Key Responsibilities:

- Plan and execute integrated marketing campaigns to increase footfall and online orders.

- Develop and implement Local Store Marketing (LSM) strategies to drive regional growth.

- Manage social media platforms, create engaging content, and run targeted digital ad campaigns.

- Collaborate with the operations team to strengthen brand visibility and enhance customer experience.

- Conduct market research to track trends, competitor activities, and customer insights for strategy refinement.

- Build partnerships with influencers, brand ambassadors, and local communities to boost promotions. Coordinate with creative agencies and vendors for promotional materials, signage, and advertising campaigns.

- Track campaign performance, analyze ROI, and present actionable insights to leadership.

Requirements:

- Bachelor's degree in Marketing, Business, or a related field.

- Minimum 8 years of experience in Marketing, preferably in QSR, F&B, or retail industry.

- Strong knowledge of digital marketing, SEO, SEM, and social media strategy.

- Excellent communication, leadership, and negotiation skills.

- Proven ability to manage multiple campaigns in a fast-paced environment.