We are seeking a talented and dynamic Digital Marketing Manager in Mumbai for a fast-paced, mission-driven company that is looking to change the way students learn in todays world. Our client is an ed-tech startup whose mission is to personalize education & learning, empower masses for greater achievements and to unlock maximum potential for all students. The role overview: The role of a Digital Marketing Manager is to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Key Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements to succeed: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement

Mumbai

Digital Marketing Manager - EduTech Startup 

Job Description for Digital Marketing Manager - EduTech Startup  in Buildkonnect Consultants in  Mumbai for (4-10) years of experience. Apply Now!