Digital Marketing Manager - Digital Marketing - Healthcare

Job Description:

- Develop and execute integrated consumer marketing strategies aligned with business objectives.

- Plan and manage end-to-end marketing campaigns across digital, social, PR, and media channels.

- Drive demand generation through lead-generation campaigns, optimising leads, conversions, and cost per lead.

- Manage digital channels including website, SEO, social media, email, and e-commerce initiatives.

- Collaborate with Sales, Marketing, Concierge, APAC, and Global teams to deliver insight-led campaigns and communication.

- Drive monthly and quarterly SAL targets and monitor lead-to-surgery conversion rates.

- Track campaign KPIs, analyse performance data, and implement continuous optimisation initiatives.

- Manage marketing budgets and agency performance to ensure efficient utilisation and ROI.

- Leverage consumer insights, market research, and industry trends to support marketing strategy and annual business planning.