Digital Marketing Manager

Job Title: Growth Manager - Digital Marketing

Location: Ahmedabad

Experience: 8+ Years

Department: Marketing

Employment Type: Full-time

Job Summary:

We are seeking a highly driven and analytical Growth Manager - Digital Marketing to lead customer acquisition, retention, and revenue growth through data-driven strategies. The ideal candidate will have hands-on experience with performance marketing, growth experiments, funnel optimization, and marketing automation to scale user growth efficiently.

Key Responsibilities:

Growth Strategy:

- Develop, implement, and manage scalable digital growth strategies across paid and organic channels.

Performance Marketing:

- Manage and optimize campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.

Lead Generation & Funnel Optimization:

- Drive top-of-funnel lead generation and work on nurturing, retargeting, and converting leads through marketing automation and CRO (conversion rate optimization).

Analytics & Insights:

- Monitor and analyze key performance indicators (KPIs) and growth metrics to evaluate campaign performance and ROI.

Experimentation:

- Design and run A/B tests, landing page experiments, and new channel testing to continuously improve growth outcomes.

SEO & Content:

- Work closely with the content and SEO teams to increase organic traffic and improve search engine rankings.

Collaboration:

- Partner with product, sales, and design teams to align growth goals with business objectives.

Budget Management:

- Plan and manage digital marketing budgets to ensure optimal allocation and cost-efficiency.

Requirements:

- Proven 8 years of experience in growth/digital marketing roles.

- Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and analytics tools (Google Analytics, Mixpanel, etc.).

- Hands-on experience with marketing automation tools (HubSpot, Mailchimp, WebEngage, etc.).

- Strong understanding of SEO/SEM, PPC, email marketing, and performance metrics.

- Data-driven mindset with experience in A/B testing and funnel analysis.

- Excellent communication and project management skills.

- Bachelor's degree in Marketing, Business, or related field; MBA is a plus.