Digital Marketing Manager

Must have skills:

- End-to-end digital marketing strategy ownership.

- Manage social media platforms and develop structured, goal-driven content calendars.

- Strong hands-on experience in SEO. (on-page, technical, content-led SEO)

- Working knowledge of GEO (Generative Engine Optimization) and AEO. (Answer Engine Optimization)

- Proven experience managing and optimizing paid advertising. (Google Ads, Meta Ads, LinkedIn Ads)

- Ability to translate business goals into measurable marketing KPIs.

- Team management, task prioritization and performance tracking.

- Strong analytical skills with experience in reporting, insights and optimization.

- Clear communication and stakeholder management.

Good to have skills:

- Experience working with B2B and service-based brands.

- Familiarity with AI-driven search trends and evolving search behaviors.

- Exposure to marketing automation, CRM or funnel-based growth models.

- Experience in collaborating with design, content and development teams.

- Knowledge of tools like Google Analytics, Search Console, Ahrefs/SEMrush, Looker Studio.

Optional Requirements:

- Agency experience preferred.

- Experience managing multi-client portfolios.

- Exposure to international markets (US-focused marketing a plus).

- Basic understanding of CRO and website performance optimization.