Job Description:

1. Digital Campaigns & Content Strategy:

- Develop and execute digital campaigns tailored to different stages of the marketing funnel and customer cohorts.

- Create engaging, personalized content for awareness, consideration, and conversion phases.

- Collaborate with internal teams and agencies to ensure campaigns align with brand objectives and deliver measurable results.

2. Social Media Management:

- Own and manage brand presence across Meta (Facebook & Instagram), LinkedIn, Pinterest, and any other social media.

- Strategic launches of products across all the social media platforms.

- Plan and implement platform-specific strategies to drive engagement, reach, follower base and conversions.

- Monitor trends, analyze performance metrics, and optimize content for maximum impact.

- Collaborate with internal teams and agencies to ensure campaigns align with brand objectives and deliver measurable results.

3. Google My Business (GMB) Management:

- Manage and optimize GMB listings to improve local search visibility and customer engagement.

- Ensure accurate and updated information across all locations.

4. Online Reputation Management (ORM):

- Monitor and manage brand reputation across digital platforms.

- Respond to customer feedback and reviews promptly and professionally.

- Implement strategies to enhance positive sentiment and mitigate risks.

- Internal Communication: For internal & partner use only.

5. Omnichannel Creative Development:

- Conceptualize and build creative assets for campaigns across multiple channels-digital, email, and online touchpoints.

- Ensure consistency in messaging and design across all customer journeys.

- Collaborate with design and content teams to deliver high-quality creatives aligned with brand guidelines.

Qualifications & Skills:

- Master's degree in Marketing, Communications, or related field; MBA preferred.

- 4-8 years of experience in digital marketing, social media management, and content strategy.

- Proficiency in tools like Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, and ORM platforms.

- Excellent communication, creative thinking, and project management skills.

- Good to have - understanding of performance marketing, SEO/SEM, analytics, and UX principles.

Key Competencies:

- Strategic mindset with a data-driven approach.

- Ability to manage multiple projects and deliver under tight timelines.

- Strong collaboration skills to work with cross-functional teams.