Digital Marketing Manager

Job Description:

Key Responsibilities:

Digital Strategy & Planning:

- Develop and implement comprehensive digital marketing strategies aligned with business goals.

- Plan, execute, and optimize campaigns across digital channels including SEO, SEM, social media, email marketing, display ads, and content marketing.

- Collaborate with marketing, sales, and creative teams to ensure brand consistency and messaging alignment.

- Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

- Optimize website content, structure, and performance for search engines.

- Plan and manage paid campaigns (Google Ads, Bing Ads, social media ads) to maximize ROI.

- Conduct keyword research, competitor analysis, and performance tracking to continuously improve results.

Social Media & Content Marketing:

- Develop and execute social media strategies to increase engagement, followers, and conversions.

- Create and manage content calendars, campaigns, and promotional materials for social platforms.

- Collaborate with designers and content creators to produce high-quality, engaging content.

Analytics & Reporting:

- Track, measure, and report on digital campaign performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.

- Use data-driven insights to optimize campaigns, improve lead generation, and enhance customer engagement.

- Provide regular reports to management on KPIs, traffic, leads, and conversions.

Email & Marketing Automation:

- Plan and manage email marketing campaigns for lead nurturing and customer retention.

- Use marketing automation tools to segment audiences, track engagement, and drive conversions.

Budget & Vendor Management:

- Manage budgets for digital campaigns and optimize spend for maximum ROI.

- Coordinate with external vendors, agencies, and technology partners to execute campaigns.

Key Skills & Competencies:

- Strong understanding of digital marketing channels, tools, and best practices.

- Proficiency in SEO, SEM, social media marketing, PPC, email marketing, and content strategy.

- Analytical mindset with the ability to interpret data and provide actionable insights.

- Creative thinker with strong communication and project management skills.

- Experience with analytics and marketing automation tools (Google Analytics, Google Ads, HubSpot, etc.

- Ability to manage multiple campaigns simultaneously and meet tight deadlines