Digital Marketing Manager

Digital Strategy & Execution

- Develop and lead integrated digital marketing strategies (SEO, SEM, social, email, content, automation) to drive traffic, leads, and conversions.

- Manage paid campaigns across platforms like Google Ads, Meta, LinkedIn, etc.

Product Marketing

- Define positioning, messaging, and go-to-market plans for product launches and feature rollouts.

- Collaborate with product and design teams to understand user needs and translate them into impactful campaigns.

Performance & Analytics

- Track KPIs and use analytics tools (Google Analytics, HubSpot, etc.) to monitor campaign effectiveness.

- Optimize based on data insights to improve ROI, CAC, CLTV, etc.

Cross-functional Collaboration

- Work with product, design, and sales teams to ensure cohesive messaging and brand consistency.

- Enable sales through lead generation and nurturing campaigns.

Content & Communication

- Oversee marketing content, thought leadership pieces, case studies, landing pages, and emailers tailored to the buyer journey.