Digital Marketing Lead - Performance Marketing & eCommerce - FMCG

Key Responsibilities:

- Strategize and execute integrated digital marketing plans across consumer journey touchpoints.

- Lead and manage performance marketing campaigns across digital and e-commerce platforms.

- Oversee e-commerce content, merchandising, and activations to drive traffic and conversions.

- Manage and maintain brand websites, digital tools, and mobile applications aligned with business objectives.

- Collaborate with brand teams and digital agencies to develop and implement effective digital activations.

- Optimize media planning and buying across digital channels to maximize ROI and campaign efficiency.

- Drive digital outreach programs to attract qualified traffic and increase online conversions.

- Evaluate digital campaign performance against defined KPIs and ROI metrics.

- Continuously refine media strategies based on performance data and evolving business needs.

- Plan and manage the digital marketing budget, ensuring effective allocation and cost-efficiency.

- Maintain real-time dashboards and reporting tools to monitor campaign performance and brand impact.

- Monitor competitor activities and benchmark digital campaigns to identify opportunities and trends.

- Explore new digital platforms, innovations, and partnerships to keep ahead of industry trends.

- Manage day-to-day interactions with digital marketing partners, agencies, and internal stakeholders.

- Coordinate with global teams to align and execute digital initiatives and technology integration.

- Ensure compliance with internal processes related to partner contracts, invoicing, and approvals.

- Provide regular insights and strategic recommendations to brand and leadership teams.

- Stay abreast of emerging digital technologies and innovations to maintain a cutting-edge digital presence.

- Maintain a dashboard that tracks brand performance across the full product portfolio.

Job Requirements:

- 8-10 years of experience in digital marketing, with a strong focus on brand and 360- digital activations.

Proven expertise in:

- Performance Marketing & E-commerce

- Digital Media Planning & Management

- Social Campaigns across Facebook, Instagram, LinkedIn, Twitter, and emerging platforms

- Search Engine Marketing & Analytics (GA, GSC, SEO/SEM)

- MarTech tools, websites, mobile apps, APIs, and backend architecture integration

- Strong analytical mindset and ability to translate data into actionable insights.

- Experience in managing cross-functional teams and digital marketing agencies.

- Strong project management skills and attention to detail.

- Up-to-date with the latest digital trends, tools, and best practices.