Job Description:

We are looking for a creative and performance-driven Digital Marketing Lead to spearhead our digital marketing initiatives across multiple online channels. The ideal candidate will have hands-on expertise in Performance Marketing, Meta Ads, Google Ads, SEO, SMO, and Content Strategy, with a proven ability to drive brand visibility, lead generation, and ROI. This role requires a blend of strategic thinking, analytical skills, and creative execution while leading a small marketing team and collaborating closely with design, content, and business stakeholders.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Plan, launch, optimize, and manage paid campaigns across Meta (Facebook & Instagram), Google Ads, LinkedIn, and other digital platforms.

- Drive lead generation, customer acquisition, and brand awareness through performance marketing initiatives.

- Monitor campaign performance, optimize budgets, and improve key metrics such as CPC, CPA, CTR, ROAS, and ROI.

- Create and implement SEO and SMO strategies to improve organic traffic, search rankings, and social media engagement.

- Develop content calendars and oversee the creation of high-quality digital content, including blogs, social media posts, videos, email campaigns, and landing pages.

- Collaborate with creative, design, and content teams to produce compelling marketing assets.

- Lead and mentor a team of digital marketing professionals, ensuring timely execution of campaigns and continuous skill development.

- Conduct keyword research, competitor analysis, and market trend analysis to identify growth opportunities.

- Track website performance using Google Analytics, Google Search Console, and other reporting tools.

- Optimize website content, landing pages, and user journeys to improve conversion rates.

- Manage social media presence across key platforms and build online brand engagement.

- Prepare regular performance reports and present campaign insights and recommendations to leadership.

- Coordinate with external agencies, influencers, and media partners when required.

- Stay updated with the latest digital marketing trends, AI-driven marketing tools, platform updates, and industry best practices.

- Travel for brand shoots, promotional campaigns, events, and marketing activities as required.

Required Skills:

- Strong hands-on experience with Meta Ads Manager and Google Ads.

- Expertise in Performance Marketing and paid campaign optimization.

- Strong knowledge of SEO, SMO, and content marketing strategies.

- Experience with Google Analytics 4 (GA4), Google Tag Manager, and Google Search Console.

- Proficiency in keyword research and SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.

- Experience managing social media campaigns across Facebook, Instagram, LinkedIn, YouTube, and X.

- Knowledge of email marketing and marketing automation platforms.

- Strong understanding of conversion rate optimization (CRO) and landing page optimization.

- Familiarity with AI-powered marketing tools and content generation platforms.

- Basic understanding of HTML/CSS and website CMS platforms such as WordPress is an advantage.

- Excellent analytical skills with the ability to interpret campaign data and optimize performance.

- Strong project management and stakeholder coordination abilities.

Preferred Qualifications:

- MBA in Marketing or related field is preferred.

- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.

- 3-6 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.

- Experience in Recruitment, Staffing, IT Services, B2B, or Digital Agency environments is an added advantage.

- Google Ads, Google Analytics, Meta Blueprint, or SEO certifications will be preferred.

Soft Skills:

- Strong leadership and team management skills.

- Excellent communication and presentation abilities.

- Creative mindset with strong attention to detail.

- Data-driven decision-making and analytical thinking.

- Ability to manage multiple campaigns in a fast-paced environment.

- Strong organizational and time management skills.

- Collaborative approach with cross-functional teams.

Why Join Us:

- Lead end-to-end digital marketing initiatives with high business impact.

- Opportunity to work on innovative campaigns using the latest marketing technologies and AI tools.

- Collaborative work environment with excellent learning and career growth opportunities.

- Competitive compensation, performance incentives, and professional development support.