Job Vacancy: Digital Marketing Head  Experience: 4 - 20 yr(s).  Salary: Good hike on the current salary  Location: Mumbai (Mulund)  Founded by IITians, Plancess EduSolutions is India’s first company providing video lectures delivered by top 100 rankers of IIT JEE. The company provides fresh study material, test series and video tutorials to students preparing for boards, IIT JEE exam and other engineering entrance examinations. With its carefully-designed learning tools and commitment to excellence, the company aims to make it easier for the students to realize their dream of cracking IIT exam. Plancess acts as a one stop solution to all your undergraduate engineering entrance examination woes. Providing valuable support to the student community in every possible way, Plancess ensures that financial constraints don’t play a spoilsport when it comes to getting into your favourite engineering college and building a successful career.  Company Profile  We are convinced that there is a huge need for a well-organized web platform that caters to the needs of the engineering entrance community. Our content is delivered by top 100 IITJEE rankers which automatically puts us in a separate league as compared to our competitors.  Aspirants will have a wide range of JEE topics to choose from. Our products range from single subject wise topics to comprehensive/full packages. We are also coming up with comprehensive study plan packages of 2 year/1 year durations which will be tailored to each aspirant’s individual needs.  Why we think e-learning (JEE sector in our case) is the sector to be into?  Internet penetration in India is about 8%, way below the global average of 24%  E-learning has the potential to provide customized solutions to learners.  E-learning has the capacity to reach even the remotest parts of the country.  Owing to the changed JEE pattern the importance of schools/boards have increased leaving little room/time for classroom coaching and thereby creating a need for customized/in-house and 24*7 access to study material.  The Position:  We are looking for a dynamic head of Digital Marketing to help us turn Plancess Edusolutions from a bootstrapping startup to a revolutionary name in the e-learning industry.  Job Duties:  - Developing and managing digital marketing campaigns  - Understand, define & continuously track evolving consumer needs.  - Build an efficient marketing budget to execute on agreed brand objectives.  - To ensure customer engagement  - Developing & overseeing the social media strategy of the company.  - Managing online brand and product campaigns to raise brand awareness.  - Managing targeted sales through a team.  - To put in a robust sales structure.  - Guiding people down the line for same & chalk out specific measures for them to achieve the same.  - Responsibility for planning and budgetary control of all digital marketing.  - Utilizing a range of techniques including paid search, PPC and SEO.  - Partner with the analytics team to analyze weekly, monthly and quarterly reports: draw insights, help the team identify optimization tactics and adjust strategy accordingly.  - Deepen relationship with our customers via 1:1 marketing channels to drive loyalty and repeat purchase.  - Drive growth in all traffic vehicles (paid and non paid)  Skills & Qualifications Required:  - A minimum of 4-5 years of marketing experience in digital marketing for e-commerce space.  - Experience in preparing a marketing strategy and more importantly, delivering on the same.  - Experience managing a monthly/quarterly promotional calendar and delivering exceptional results.  - Experience in creating and optimizing Google & Facebook ad campaigns.  - Experience managing PPC, SEO and Affiliate programs.  - Strong initiative and leadership potential.  - Strong understanding of current online marketing concepts, strategy and best practice.   - Familiarity with managing and optimizing online marketing to differentiate between acquisition and retention activities, minimizing cost per customer acquired while executing strategies to maximize customer lifetime value (CLV)  - Experience with managing budgets and having a proven record of demonstrating strong return on investment.   In short - We are looking for a rock-star who can plan and formulate the entire digital marketing strategy and implement the same by leading and managing the team thereby delivering robust sales and creating a sustainable online business model.   Interested candidate can mail their CV on harpreet.hr@plancess.com Contact No.:- 8652202931 website: www.plancessiit.com Industry : E-learning

Mumbai

Digital Marketing Head - Education 

Job Description for Digital Marketing Head - Education  in E-Learning in  Mumbai for (4-20) years of experience. Apply Now!