Digital Marketing/Growth/Retention/CRM Lead - Services Firm

Digital Marketing - Growth/Retention/CRM Lead - For a Large Services Organization !

Job Description:

Our client is a very large and established organization in the domain of EdTech having several National and International partnerships and programs. They are introducing several new initiatives & creating several new edtech offerings for the professional & Student community.

They are looking to hire a smart, young Digital Marketing lead with strong experience in Leading Retention, Growth and CRM to lead Integrated Omni-Channel campaigns for the unit.

The incumbent will be responsible for :

- Own lead nurture through Sales Force to increase lead conversion for the tele sales process

- Develop and execute CRM strategies to enhance customer engagement, retention, and lifetime value

- Responsible for segmentation, testing, and deployment

- Reactivate leads in database and deliver revenue outcomes

- Work on conversion hypothesis-based lead engagement/ nurture journeys for fresh leads through performance campaigns to assist with lifts on lead conversion rates

- Work on omnichannel strategies including Email, SMS, Whatsapp, Push etc.

- Work on creating and optimizing customer journeys and lifecycle

- Define KPIs, create reporting, analyze campaign performance

- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth

- Collaborating with Content, Tech and Performance Marketing teams will be a key requirement to deliver business outcomes

To qualify for this position you should have:

- 9+ years of experience in digital marketing, with a minimum of 3 years on Lifecycle marketing

- Strong experience with CRM platforms for database engagement and lead generation

- Experience with lead targets and optimizing campaigns for better lead quality/ revenue per spend

- Own and optimize retention, CLTV, and reactivation metrics in alignment with business targets

- Past experience on SFMC / Salesforce

- Experience with Omni-Channel Push marketing including SMS, EMail, Whatsapp etc

- Be ready to relocate to Mumbai

Please note:

- Your application will be managed with strict confidence and will not be shared with anyone without your express permission

- Similarly we will not be able to share the clients name till your profile is shortlisted by our team

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