Digital Marketing & Growth Manager

Job Overview:

We are looking for a dynamic and result-oriented Growth Marketing Manager to drive digital marketing initiatives, lead generation, customer acquisition, and business growth. The ideal candidate should have strong expertise in digital marketing strategies, performance campaigns, marketing analytics, and conversion optimization.

The candidate should be capable of planning, executing, and optimizing integrated marketing campaigns across multiple digital channels to achieve measurable business outcomes.

Key Responsibilities:

- Develop and execute comprehensive digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising.

- Plan, manage, and optimize digital marketing campaigns to drive brand awareness, lead generation, and customer acquisition.

- Build, manage, and strengthen social media presence across relevant digital platforms.

- Monitor and evaluate campaign performance against defined KPIs, ROI, and business objectives.

- Analyze marketing data, identify trends, and optimize campaign budgets and performance.

- Identify new growth opportunities and develop innovative marketing strategies.

- Plan and execute A/B testing, multivariate experiments, and conversion rate optimization initiatives.

- Collaborate with internal teams to develop landing pages and improve website user experience.

- Analyze customer journeys and optimize marketing funnels across multiple digital touchpoints.

- Work with external agencies, vendors, and internal stakeholders to ensure effective campaign execution.

- Evaluate emerging marketing technologies, tools, and industry trends to improve marketing effectiveness.

- Prepare regular performance reports and provide actionable insights to improve campaign outcomes.